Since graduating with Distinction from the Royal College of Art in 1992 with a Masters degree in Fine Art Holography, Robb has continually made art, ceaselessly experimenting with three-dimensional imaging. Shortly after graduating, he was invited to submit a landscape work in to the V&A museum’s permanent collection, the first ever hologram artwork to be accessioned by the museum. Robb’s work now features in museums and private collections around the world. Robb is currently best known for his lenticular photographic work focusing on the female nude and abstract forms in space, which he makes in series. In parallel to developing lines of inquiry around the nude and abstraction in his lenticular work, Robb is beginning to work on projects which investigate how we experience sound, and large-scale kinetic installations for public spaces and museums. For many, these new directions will at first seem uncharacteristic. Those who are familiar with Robb’s approach and what drives him as an artist will understand the significance of each project for him in testing possibilities with the lenticular medium, and creating new immersive experiences using three-dimensional imaging and cutting edge technology. This kind of experimental lenticular installation work is completely unchartered territory for artists. Jeff Robb works in a variety of media including lenticular photography, painting, bronze and silver cast sculpture, reflection and transmission holography, photography, film, laser light and sound installations. They are 3D pictures without glasses. The screen images cannot convey the visual impact of the medium, so animations are used to simulate their 3D nature.